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A car manufacturer company is facing increased competition. The company identifies three options to increase profit.

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 If the company take action it is anticipated that sales could improve in the next year by 10%, 20% or 30% depending on market conditions. The profit which can be expected depends on the level of sales and is shown in the table below.

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Table 1: expected profit

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Sales improve by 10%

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Sales improve by 20%

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Sales improve by 30%

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Invest in marketing

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10,000

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15,000

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20,000

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Hire new engineer

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11,000

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20,000

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30,000

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Diversify

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-6,000

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30,000

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42,000

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What is the best decision using the Maximax rule?

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What is the best decision based on the Minimax Regret Rule?

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The CEO decides to use a Hurwicz criterion of 0.3 to make the decision. Which is the best decision based on this criterion?

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