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A bakery is considering introducing a new range of baked goods to their product range. Introducing a new product will require capital investment, so the bakery can only afford to introduce one new product in the next year. They are considering three options.

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 The bakery will carry out a marketing campaign to promote the new product and attract new customers. The profit in the next year will depend on whether the number of customers stays the same, increases slightly or increases significantly.

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Table : expected profit (£)

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Same number of customers

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Slight increase in customers

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Significant increase in customers

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Option A (Vegan)

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3,000

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8,000

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9,000

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Option B (Low Sugar)

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2,000

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6,500

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15,000

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Option C (Gluten Free)

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4,000

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5,000

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11,500

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Which one is the best decision using the Maximax Rule?

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Which one is the best decision using the Maximin Rule?

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Which one is the best decision based on the Minimax Regret Rule? 

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Which one is the best decision using Hurwicz criterion for alpha=0.6?

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